Humans have to perform many decisions every day, ranging from food to social or financial choices. Both from a rational choice as well as a behavioural economics perspective, theories have been put forward to explain and predict economic decision making and inform policies and institutions. Neuroeconomics makes use of multiple methods and provides the possibility to measure the neural correlates of reasoning underlying the decision process, thereby building the foundation for competitive model testing. The methods are drawn from neuroscience, behavioural and experimental economics as well as cognitive, social and evolutionary psychology.
Our lab has worked extensively in different domains of values-based choices:
• How do people integrate social contexts and social norms into their behaviour?
• How are food choices influenced by contextual factors and how do these change the weighting of different choice attributes?
• To understand heterogeneity of individuals and determinant of preferences.
We do apply functional and structural MRI, eye-tracking and behavioral experiments.